For hose resellers, increasing average basket value doesn’t always mean attracting more customers. It’s often about helping existing buyers get everything they need for the job. One of the most effective ways to do this is by promoting hose accessories, such as sprayers, reels, and connectors, alongside standard hose products.
These items are natural add-ons that many customers want but may not remember to pick up unless they’re clearly visible. By promoting accessories effectively, resellers can increase sales while improving customer satisfaction.
At Winster, we work closely with resellers to help them choose the ideal accessory range and ensure customers can easily find it both online and in-store.
Why Water Hose Accessories Deliver Big Returns
Hose accessories are perfect for driving higher basket values because:
- Customers buying hose often also need spray nozzles, hose guns, or sprinklers.
- Storage products like reels prevent kinks, keep the hose tidy and prolong hose life.
- Hose connectors and joiners are essential for ensuring compatibility and reliable performance.
- These products are low-cost, highly useful, and simple for customers to add to their purchase.
When positioned correctly, accessories can become an impulse purchase.
Choosing the Right Hose Accessories to Stock
The key is to provide a relevant, balanced range that supports your most popular hose types. Winster can help resellers build a core selection that typically includes:
- Spray guns and nozzles for adjustable water flow
- Garden sprinklers for hands-free watering
- Hose reels and trolleys
- Quick-connect hose connectors for multiple applications
- Customised kits combining hoses with essential accessories
By offering the right selection, resellers make it easy for customers to complete their hose setup in one visit or one online order.
Make Accessories Unmissable: Online and In-Store Visibility
- Link Accessories to Hose Products in Online Shops
A well-organised online store can dramatically increase add-on sales. Effective tactics include:
- Product page recommendations (e.g., “You may also need…”)
- Promotional bundles pairing hoses with spray guns or connectors
- Accessory reminder prompts during checkout
- A dedicated hose accessories category that’s easy to navigate
These strategies guide customers toward useful items without feeling pushy.
- Maximise In-Store and Trade Counter Placement
In physical stores, visibility is everything. Accessories tend to perform best when customers can spot them easily.
Successful strategies include:
- Placing sprayers, reels, and connectors next to hose displays
- Creating colour-coded merchandising panels
- Using impulse racks near trade counters
- Offering customised pre-packed kits (e.g., hose + reel + connectors)
Clear displays prompt customers to grab accessories that enhance their watering setup.
Winster: Helping you boost your customer basket size
At Winster we support our resellers by helping them:
- Select an effective hose accessory range
- Create clear, engaging in-store displays
- Implement online accessory linking and cross-selling
- Develop promotions and bundles that lift basket value
We provide practical advice, product knowledge, and our experience to help you get the most from every sale.
Grow Your Sales with the Right Hose Accessories
By making hose accessories more visible and easier to purchase both online and in-store, resellers can significantly increase their average basket value. With Winster’s expertise and strong product range, building an effective hose accessory strategy is simple and profitable.
If you’d like support selecting the right accessories or other advice to increase sales of hoses and accessories, the Winster team is here to help.