call us now on 01902 606010
for enquiries email sales@winster-hose.co.uk

If you are a hose and accessory reseller that only offers premium branded products to your customers, you are almost certainly missing sales opportunities.

If your customers include companies and individuals in the industry, even expert DIY enthusiasts, they will be using hoses and accessories to help them with their projects.  If you examine what they buy from you in other categories, you will probably find they buy unbranded products or “trade” brands.

When asked why they prefer these products over brands also promoted to the general public, the reasons generally fall into three areas:

  • Unbranded products or trade brands are perceived to provide better value for money, through either being more hard-wearing or just a lower price as there is no “brand premium”.
  • Customers feel these products are better suited to the way they use them. They want products that can stand up to regular sustained use and recognise that an unbranded product may be a higher specification than the better-known brand equivalent.
  • Using unbranded or trade products makes them look different to their customers and helps reinforce their expertise.

With over 60 years’ experience in the hose industry, we have a good understanding of what users need and we work closely with our resellers to help them find the optimum range of hoses and accessories to meet the demands of their customers.

Our experience shows that adding unbranded hoses and accessories delivers a range of benefits to resellers including:

  • A wider range of products to meet more of your customers’ specialist needs.
  • Increased margin opportunities for you
  • Price competitive offerings vs. your competitors
  • Builds your brand and your relationship with your customer. Our high standards of service and product quality will be appreciated by your customers.

At Winster, we understand that shelf space and your time to research the category is limited.  That’s why we are happy to offer advice on ranging and marketing to make sure you have the right products and that they sell to their full potential.  For resellers with a trade counter, our range of accessories can generate incremental sales from very little space and resellers with an online shop have enjoyed success with our products that are individually bagged or boxed ready for mailing to customers.

We know this approach works; we helped one major company increase sales by more than 200% over seven years with almost half the growth from new products.  They achieved a sales per product line increase of 172%.

If you would like to increase your hose and accessory sales, just call us on 01902 606010, email marketing@winster-hose.co.uk or use our contact form.

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy